Generating and Screening Entrepreneurial Ideas in Music

3.0 credits

Students will generate and filter their own entrepreneurial ideas and evaluate them based on technical and artistic merit, business challenges, and market indicators. Students will research their ideas, complete a market analysis, and meet with successful guest entrepreneurs in the music industry. This course outlines a critical process used by successful innovators to evaluate new venture ideas in any setting. Students will design and present a prototype of their idea in a public event for testing and feedback.