Pricing Strategy

4.0 credits

This course prepares future managers to analyze the environment in which their firm/organization operates and to arrive at an appropriate pricing policy for a product or service. There are several components: cost definition and measurement; measurement of price sensitivity and the implied market segmentation; strategic analysis vis--vis competitors and distributors; and the legal aspects of pricing. Topics include: economic value analysis, incremental profit analysis, bundling and tie-in sales, product-line pricing and competitive pricing.