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STR 425-FB.ELCT

Innovation Strategy

2.5 credits

Innovation is central to most modern businesses. This course introduces frame- works to analyze and develop strategies for innovative firms: What determines the profitability of a technological innovation? Which risks are more worth taking? How do firms transform innovation into a competitive advantage? When should incumbents buy an innovative entrant? How does internal firm structure adapt to innovation? The course is designed for students anticipating taking product or development management positions in innovative firms, new-technology analyst positions in investment firms, or management consultant or strategy positions for such firms.

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