Business Intelligence and Data Analytics

3 credit hours · Graduate

Students develop an understanding of business intelligence from a theoretical, conceptual, and practical perspective. Students consider the origins of business intelligence and data analytics in organizational settings, the application in various functional areas such as HR, marketing, operations, and finance, and software and tools used to conduct analyses. An understanding of the ways in which business intelligence contributes to decision-making processes in organizations at both a tactical and strategic level are considered with an emphasis on the ethical considerations and implications.