Introduction to Business Management

3 credit hours · Undergraduate

The purpose of this course is to introduce the student to the various aspects of business in the Canadian environment. Emphasis will be placed on the functional areas of marketing, production, finance, and the individual in the organization. In addition, the process of management will be outlined and evolving changes in management practices discussed. Current issues such as social responsibility, business ethics and the role of business in the community will be examined. Teaching methods will include lectures, group presentations and discussions of cases as well as other exercises.