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MKTG 4488

Retail Innovations

3 credit hours · Undergraduate

Students will examine the changing retail landscape, consumer behaviour and technology trends driving innovations in the retail sector. Students will see how innovations enhance competitiveness, customer experience and operational efficiency. Students will be exposed to retail innovations, such as robotics and AI, AR/VR, and computer vision through customer-facing use cases.

Prerequisites & course information

Prerequisite: MKTG 3377

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