Customer Acquisition for New Ventures

3 credits · GSB

This course equips aspiring startup founders with the frameworks, instincts, and practical skills needed to acquire their first customers, find early traction, and build repeatable growth before they have a brand, a budget, or a playbook. Through case discussions, hands-on projects, and guest lectures from practitioners, students work in teams to develop and pressure-test customer acquisition strategies for real ventures. The course's primary applied project centers on a consumer startup, with parallel discussions translating the same frameworks to B2B customer acquisition.