Quantitative Research in Marketing - II

3 credits · GSB

This course will introduce Ph.D. students to a variety of topics in Quantitative Marketing. We will cover topics related to field experiments, basics of their design, and using recently developed methods to analyze them. We will have a mix of lectures, paper discussions and assignments. The aim of this course is to give students exposure to experimentation in digital markets, and the skills to critically examine papers in these areas.