Topics and Ideas in Quant Marketing

1 credits · GSB

This year-long quantitative marketing seminar develops students' ability to generate research ideas, evaluate the work of others, and present research effectively. The focus is on judgment rather than methods: whether a question is interesting, whether an idea can carry a paper, and why some papers end up in top journals. Each session has two parts. One student brings an early-stage proposal. The class reads it and comments on it in the room, and then the author leads a discussion of the points where feedback would help most, leaving with written comments from everyone present. A second student presents a paper they did not write, helping the group understand what it does, why it matters, and why it was published where it was (or where it might be published).