Advertising and Society

4 credits · Undergraduate

In this course, students will analyze real life campaigns to understand major effects of advertising in everyday life. Students will examine topics like materialism and commercialization of friendship to see how advertising persuade consumers through subtle uses of messages. They will also decode the formation and shifting of values promoted by Government and green campaigns. The course will help students distinguish between authentic and mediated reality regarding topics on artificial perfection of body image, sexual objectification and gender stereotyping.