Writing & Rhetoric 2: Psychology and Persuasion

4 credits · Undergraduate

PWR 2 courses focus on developing strategies for presenting research-based arguments in both written and oral/multimedia genres. This class takes as its theme how psychology underlies the rhetoric of persuasion in developing our own authority (Ethos) and persuading others by appealing to their emotions (Pathos) or reasoning (Logos). In this course we will advance and develop our understanding of Aristotle's "available means of persuasion" and Cialdini's Seven Principles of Influence (reciprocity, liking, social proof, commitment/consistency, authority, scarcity, unity). A full course description and video can be found here: pwrcourses.stanford.edu/pwr2/pwr2aw For the PWR course catalog please visit https://pwrcourses.stanford.edu/ Enrollment is handled by the PWR office. Prerequisite: PWR 1.