Foundations of Marketing

Three credits · Undergraduate

Customers do not buy products. They buy benefits, satisfactions, and solutions. Students will leave this course with the client focus central to effective marketing. The course introduces core marketing concepts, employs exercises and cases to develop students’ analytical skills, and provides an opportunity to demonstrate these skills through an applied project. Prerequisite: BSAD 102 or 112 or PB DIP standing. Three credits.