Marketing Management

Three credits · Undergraduate

Marketing strategies are developed to capitalize on marketplace opportunities and overcome marketplace threats in order to create and deliver value. The key components of an overall marketing strategy are segmentation, target market selection, positioning, product/service, pricing, distribution, and advertising/promotion. Students will leave the course with an enhanced understanding of customer personas and journeys by developing marketing strategies using cases, projects, and a simulation. Prerequisite: BSAD 231. Three credits.