Research Methods and Insights

Three credits · Undergraduate

In today’s data-driven business environment, strong research skills are essential for making informed business decisions. This course examines the research process, including business problem identification, research design, questionnaire development, sampling strategies, hypothesis testing, and statistical analysis. Students will gain hands-on experience by working with real business clients, applying course concepts to deliver actionable insights and create value. While the primary focus is on customer experience (CX), the tools and frameworks learned are applicable across all areas of business. Credit will be granted for only one of BSAD 332 or BSAD 391. Prerequisite: BSAD 231. Three credits.