Consumer Behaviour

Three credits · Undergraduate

Marketers study consumer behaviour to understand and predict how and why products and services satisfy consumer’s needs. Students will learn how to apply concepts from psychology, sociology, and anthropology while exploring topics such as perception, motivation, attitude, culture, and reference groups. Students will complete exploratory consumer behaviour exercises and assignments and use theoretical concepts to create marketing solutions to business challenges. Prerequisite: BSAD 231. Three credits.