Digital Marketing Strategy

Three credits · Undergraduate

Focuses on aligning and executing a digital marketing strategy sensitive to the ways in which consumers interact with their brands and make purchasing decisions in today’s hyper-connected media environment. By embracing the changing digital marketing landscape, students will learn to shape a digital strategy that allows insights to come to life in the right channel, for the right consumer, at the right time. Prerequisite: BSAD 331. Three credits.