Social Media Marketing

Three credits · Undergraduate

Social media has changed the way we communicate and how we interact with brands. Marketers are increasingly using social media to increase brand awareness, generate leads and build meaningful relationships with consumers. This course focuses on the key components of effective social media marketing strategy including analytics to evaluate performance and guide strategic decision-making. The course incorporates applied activities and projects that emphasize practical skill development. Credit will be granted for only one of BSAD 438 or BSAD 495 (2022-2023). Prerequisites: BSAD 331, 335. Three credits.