Decision Intelligence and Analytics

Three credits · Undergraduate

Organizations that make faster, better decisions from data gain lasting strategic advantage. This course integrates decision science, analytics, and systems thinking to help students frame complex problems, model uncertainty, and derive actionable insights. Through hands-on simulations, forecasting, and real-world data analysis, students build a practical toolkit for structured decision- making. Open to students in all BBA streams and recommended for students in marketing or enterprise systems. Prerequisite: BSAD 281. Three credits.