Artificial Intelligence for Marketing and Technology Management

Three credits · Undergraduate

Artificial Intelligence (AI) has transformed organizations by automating tasks, improving data analytics, enhancing customer experiences, and fostering innovation. This course explores from a management perspective AI and its impact on organizations. Topics include technological foundations of AI, machine learning and prediction, strategic impact of AI, AI and innovation, legal and regulatory issues, and ethical implications. Cases and exercises related to marketing and technology management are used. Credit will be granted for only one of BSAD 486 or BSAD 495 (2024-2025). Prerequisite: BSAD 281. Three credits.