Introduction to Sport Management

Three credits · Undergraduate

This course will have a primary focus on the sport industry, including professional sport entertainment, amateur, for-profit & non- profit sport participation, sporting goods, and sport services. Students will examine applications of managerial concepts and processes and look at the ways in which sport organizations interact with each other, and with corporations, the government and non-governmental organizations. Micro aspects of management applied to sport, including human resources, sport marketing, sponsorship, finance, event management, and sport law. Restricted to first year students in BBA and HKIN. May be used in a minor in sport management or as an elective in BBA or HKIN. Three credits.