Sport Marketing and Event Management

Three credits · Undergraduate

Through this course students will gain an understanding of marketing and its role in the sport industry. Through examination of the marketing process, students will learn how to plan, create, and implement successful marketing strategies specific to the sport industry and its consumers. Additionally, students will apply marketing principles through the design and implementation of a marketing strategy for a sport event and/or brand. Prerequisites: SMGT 101; BSAD 231. Three credits.