Media Effects

Three credits · Undergraduate

This course considers a broad array of issues and controversies pertaining to the study of media effects. Topics covered include the development of propaganda theory, the social significance of advertising, and debates concerning the influence of media content on behaviour and popular understandings of social reality. Attention is given to both traditional and holistic approaches to media effects in terms of the strengths and limitations of each. Credit will be granted for only one of SOCI 331 or SOCI 325. Prerequisites: SOCI 101, 102. Three credits.