Business of Music II

1.00 credits · Undergraduate

Expanding upon the subject matter of Business of Music I, this course continues the examination of the inner workings of the music recording, publishing and management industries. Students concentrate on business models and practices, in-depth analysis of music industry contracts with a focus on emerging marketing and promotion tools and techniques. Students work concurrently with real artists, developing various marketing artifacts, culminating in a term-end public presentation of their selected artist. (Formerly RTA 937.)