Practicum II: Market and Tech Development

1.00 credits · Undergraduate

Practicum II will allow students to conduct both technical and market feasibility analyses. The main objective is to validate that there are customers willing to pay for the product and/or service. Students are required to demonstrate that their proposed engineering solution would serve identified customers. They must also prove that the underlying technology for the solution can deliver the required essential characteristics that satisfy customer needs. From the market development side, it is expected that thorough market research will be carried out to explore different customer groups. Moreover, using the voice of customer, a clear understanding of the relationship between customer needs and technical characteristics of the product/service has to be developed. The market development and the engineering technical proof-of-concept activities are the key deliverables from this practicum.