Leveraging the Crowd

1.00 credits · Undergraduate

In this course students will learn how to leverage crowdsourcing and crowdfunding in new ventures. Students will design divisible tasks, write instructions, recruit the crowd on a crowdmarket platform, publish and manage jobs, and assemble the work into a finished product. Students will also design a crowdfunding budget, promotional video, and social media strategy for their venture. The course will cover best practices for effective use of the crowd, review recent studies examining success factors, and introduce methodologies to increase effectiveness. Students will develop their ability to visualize tasks in divisible ways and to assess projects for crowdsourcing potential.