Media Business Practices

1.00 credits · Undergraduate

This course introduces general business practices including marketing, finance, accounting, statues, and regulations, particularly applicable to the successful operation of small media businesses. The emphasis is on identifying career goals and outlining the experiences required to attain the profession students seek. Students explore methods of marketing and self-promotional strategies practiced by professionals in the industry. Assignments provide the practical skills and necessary resources for the students to use in media businesses.