Marketing Principles

1.00 credits · Undergraduate

This course builds on the basic marketing concepts to enable the student to contend with marketing problems and opportunities that present themselves in the hospitality and tourism industry. The concept of business for good and value of marketing and relationships are emphasized in this class and research techniques and marketing planning are applied to actual situations. Student groups are required to undertake and prepare a documented marketing strategy for a business. Case studies and guest speakers will supplement class lectures and discussions.