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HTR 741

Hospitality and Tourism Research Concepts

1.00 credits · Undergraduate

This course examines the purposes, applications, procedures, constraints and management of applied hospitality and tourism research. It provides the potential researcher, or research buyer/user/supervisor an understanding of key issues in producing quality research through application and critique. The course also offers a framework for appraising research projects, thus enhancing the ability for management level decision-making. The course also considers the presentation and interpretation of results, tables, and graphs for actionable insight.

Prerequisites & course information

antirequisites: MKT 500

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