Advanced e-Business

1.00 credits · Undergraduate

Building on concepts gained in core ITM business and technology courses, this course will advance theoretical knowledge and applications of electronic commerce (e-Commerce). It integrates technical, social, and business aspects involved in the creation and maintenance of an e-Commerce presence. Business, financial and marketing models that underpin e-Commerce are advanced. Interface, interaction and database design as well as security and analytics measures necessary for building and maintaining an e-Commerce presence are explained. E-commerce examples illustrating course concepts are discussed and analyzed. All concepts are applied in a hands-on laboratory and project activities.