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MKT 850

Applied Research Project

1.00 credits · Undergraduate

Students work individually or in groups to complete a research project for an organization, association or company. The project includes primary and secondary research that addresses the client's problems and issues and identifies future opportunities through a set of actionable recommendations. There is a strong emphasis on interpersonal skills as students manage their project deliverables and their relationship with the client. See teaching department for consent criteria.

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