Advertising and Consumer Culture

1.00 credits · Undergraduate

This course provides critical skills for analysing advertising as texts, and for posing questions about the culture of consumption as an everyday practice that goes beyond advertisements. In addition to the phenomenon of advertising, the course addresses the pervasiveness of consuming as a social, cultural and economic activity. The approaches will be historical, theoretical, and political in scope and will cover a range of topics such as branding, identity, style, food, domesticity, sexuality, and recycling.