Retailer Perspectives on Category Management

1.00 credits · Undergraduate

Category Management is a collaborative process between retailers and manufacturers to optimize sales and profitability, deliver customer value and meet consumer and shopper needs through the strategic management of product categories. The course provides students with a solid foundation of Category Management knowledge and industry best practices for the coming decade via classroom learning and online modules. Students have the opportunity to build and develop data analysis, critical thinking and decision-making skills across four key areas: pricing, promotion, placement and assortment. The course offers students the opportunity to earn Level 1 of the School of Retail Management’s Category Management Professional Development Program.