Issues and Innovations in Retailing II

1.00 credits · Undergraduate

This course critically examines the current retail environment for important trends and issues within a local, national and international context. The role of innovation and disruption in retailing is studied both in theory and in practice. Students discover and examine their role in the innovation process in a team context. Students' retail knowledge is synthesized and advanced by developing and designing a customer journey, including identifying, analyzing and mapping a retailer's touchpoints.