Sport Media Message Design

1.00 credits · Undergraduate

This introductory course focuses on principles, theories and practices of content development for a variety of media genres, formats and distribution platforms, and primarily in the sport media industry. Students explore the development of creative and fact-based content by using processes such as rapid prototyping, iterative design, story-chasing and script writing. Students emerge from the course with an understanding of how to take their creative ideas from inception to the creation of compelling content.