The Athlete's Perspective

1.00 credits · Undergraduate

This course explores the viewpoints of athletes as it relates to their sport, sport organization, and media from a sport media theoretical framework. As both the producer and consumer of a sporting event, athletes are a unique stakeholder. Students will examine the perspectives of athletes as it relates to media, brand development, and how media ultimately influences performances. Incorporating opportunities for experiential learning, students will critically assess the perspectives of athletes.