Sign, Sense and Meaning

1.00 credits · Undergraduate

All signs and symbols require interpretation. Semiotics is the key to discovering meaning and revealing messages. Using ads, logos, texts, film, and other media, this course presents ideas from a wide range of semioticians, focusing on structuralist and pragmatist approaches. By surveying key theorists and their influences, students acquire a broad understanding of the frameworks that shape today’s semiotic field of inquiry and new tools for paying attention to multi-layered meanings all around them.