Managerial and Market Research

0.5 credits · Undergraduate

Focuses on primary research and its use in problem solving and decision-making. Covers qualitative and quantitative research design, planning, implementation, and analysis. Research methods studied include surveys, focus groups, analytical interviews, ethnography, and action research. Prerequisite: 1.0 ADMN credit or 0.5 ADMN credit and CUST-MDST 1535H.