Principles of Online Marketing

0.5 credits · Undergraduate

Businesses today must effectively leverage the Internet and develop an online strategy which complements their traditional business practices. Core topics include website best practices, online marketing and customer relationships, positioning businesses online, and social networking for small and large enterprises. Topics are consolidated with a professional business proposal. Prerequisite: COIS-ADMN 1620H or ADMN 1000H or permission of instructor.