Crisis Communication

0.5 credits · Undergraduate

Consideration of each stage of crisis communication--prevention/planning, response, and recovery--with particular emphasis on response. Examines major streams of thought in the field, including case studies from Canada. Addresses social media and crisis, considering the impact of social media in amplifying traditional crises and creating new crises with new rules of engagement. Prerequisite: COMM 1000H (or CCTH 1000H).