Advertising and Imperfect Competition

(Effective Spring 2020 and beyond: Fulfills Quantitative Elective Requirement.) An analytical course that focuses on how advertising affects consumer demand, firm rivalry, two-sided platforms and market efficiency. How economists view the role of advertising in a market economy by presenting key economic models of advertising, empirical research on advertising and when relevant case studies. Prerequisites: Economics 11 and either Economics 13 (or Economics 14) or ES 56. This can count as an elective with Economics 16 or Economics 18 or Economics 107 as a prerequisite.