Market Research

3 credits

The process of marketing research including problem/opportunity formulation, research objectives, data sources, research instrument design, sampling, data collection and processing and methods of data analysis. Credit will be granted for only one of COEC_V 365 or COMM_V 365. Prerequisite: Either (a) all of ECON_V 315, ECON_V 316 or (b) ECON_V 308. Equivalency: COMM_V 365. This course is not eligible for Credit/D/Fail grading.