Market Research

3 credits

The process of marketing research including topics such as problem/opportunity formulation, research objectives, data sources, research instrument design, sampling, data collection and processing and methods of data analysis. Credit will be granted for only one of COMM_O 365 or MGMT_O 444. Prerequisite: COMM_O 190, and ECON_O 295 and one of STAT_O 121, STAT_O 124, and one of COMM_O 296, MGMT_O 220. Third-year standing.