Social Media Strategy

3 credits

This course introduces students to the theoretical foundations of digital marketing, including the application of content marketing, social media marketing, email marketing, mobile marketing, marketing experimentation, and analytics, search engine optimization (SEO), and search engine marketing (SEM). Credit will be granted for only one of COMM_O 366 or MGMT_O 445. Prerequisite: One of COMM_O 296, MGMT_O 220. Third-year standing.