New Product Development

3 credits

How new products are developed and the factors that influence success and failure throughout the various stages of development. Credit will be granted for only one of COMR_V 482 or COMM_V 482. Prerequisite: One of COMM_V 280, COMR_V 280. Equivalency: COMM_V 482. This course is not eligible for Credit/D/Fail grading.