Introduction to Marketing

3 credits

Concepts, analyses, and activities that comprise marketing management; practice with assessing and solving marketing problems. [3-0-0] Credit will be granted for only one of MGMT_O 220 or COMM_O 296. Restricted to students in the Bachelor of Management or Minor in Management programs. Prerequisite: One of COMM_O 101, MGMT_O 100, PSYO_O 111. Second-year standing and 3 credits of ENGL_O. Corequisite: One of COMM_O 105, MGMT_O 110.