Special Topics in Marketing

3-6 credits

Latest concepts and/or issues in marketing. Marketing research, consumer behaviour, e-marketing, international marketing, sales management, and other related topics within the field of marketing. Not intended for topics routinely covered in the curriculum. Credit will be granted for only one of MGMT_O 349 or MGMT_O 449 when the subject matter is of the same nature. Prerequisite: MGMT_O 220. Third-year standing.