Marketing Strategy

3 credits

Integrative, dynamic view of marketing strategy at both the corporate and business unit level. Understanding, developing, and evaluating brand strategies over the life of a product market. Strategies for: pioneering brands, late entry, growth, mature and declining markets, and defensive marketing.[3-0-0] Credit will be granted for only one of MGMT_O 441 or COMM_O 363. Restricted to students in the Minor in Management. Third-year standing. Prerequisite: MGMT_O 220.