Consumer Behaviour

3 credits

Consumer behaviour is at the heart of any successful business. A clear understanding of consumers is critical in managing the marketing function. Basic concepts and issues in consumer behaviour from a marketing manager's perspective. [3-0-0] Credit will be granted for only one of MGMT_O 442 or COMM_O 362. Restricted to students in the Minor in Management. Third-year standing. Prerequisite: MGMT_O 220.