New Product and Service Development

3 credits

Examines from a marketing perspective the process of conceptualizing, designing, developing, launching and ongoing marketing of new products or services. Topics include reasons for new product failure, barriers to new product adoption, stage gates and project planning tools, idea generation, design trade-off decisions, concept testing, and forecasting. [3- 0-0] Credit will be granted for only one of MGMT_O 443 or COMM_O 482. Restricted to students in the Minor in Management. Third-year standing. Prerequisite: All of MGMT_O 220, MGMT_O 290.