Market Research

3 credits

Concepts and applications of market research with emphasis on basic methodologies. Introduces a variety of techniques and provides the basis of how research applies to strategy including marketing advertising, sales and product design, and development. [3-0-0] Credit will be granted for only one of MGMT_O 444 or COMM_O 365. Restricted to students in the Minor in Management. Prerequisite: MGMT_O 220. Third-year standing and 3 credits of STAT_O.